At RNBW, we’re proud to have built a lasting partnership with Insomniac, the world’s leading producer of electronic dance music (EDM) festivals. Since joining forces, we’ve worked together to bring a unique fusion of cannabis culture and live music to festivals, creating immersive, responsible, and memorable experiences for attendees.
The Foundation of the Partnership
The collaboration between RNBW and Insomniac is rooted in shared values: a commitment to creativity, self-expression, and community. Both brands aim to create environments where festival-goers feel a deep sense of connection—not just with the music, but with the people around them.
For RNBW, this partnership presents a unique opportunity to enhance the festival experience by weaving cannabis culture into the fabric of these events. Since the inception of our collaboration, we have been working closely with Insomniac to integrate safe cannabis consumption into the overall festival atmosphere, positioning ourselves at the forefront of bringing cannabis to large-scale live events.
For RNBW, this partnership presents a unique opportunity to enhance the festival experience by weaving cannabis culture into the fabric of these events. Since the inception of our collaboration, we have been working closely with Insomniac to integrate safe cannabis consumption into the overall festival atmosphere, positioning ourselves at the forefront of bringing cannabis to large-scale live events.
Integrating Cannabis into Festival Culture
RNBW provides a carefully curated selection of cannabis products, including flower, pre-rolls, edibles, and vapes, designed specifically for festival-goers. Through our partnership with Insomniac, we've been able to effectively market these offerings to a shared audience of thousands, seamlessly blending cannabis with the vibrant energy of live music events.
What makes this partnership truly unique is our ability to integrate cannabis into the festival experience without directly selling products on-site ( just yet). Instead, we’ve successfully merged the realms of cannabis and music by collaborating with renowned artists within the Insomniac ecosystem and offering immersive activations that engage festival attendees. RNBW has also initiated brand collaborations with other leading cannabis companies to create exclusive products tailored for specific festivals, marking a significant milestone as the first cannabis brand to integrate into the festival landscape in this manner. These items not only serve as unique collectibles but are also distinguished by their limited availability.
What makes this partnership truly unique is our ability to integrate cannabis into the festival experience without directly selling products on-site ( just yet). Instead, we’ve successfully merged the realms of cannabis and music by collaborating with renowned artists within the Insomniac ecosystem and offering immersive activations that engage festival attendees. RNBW has also initiated brand collaborations with other leading cannabis companies to create exclusive products tailored for specific festivals, marking a significant milestone as the first cannabis brand to integrate into the festival landscape in this manner. These items not only serve as unique collectibles but are also distinguished by their limited availability.
Pasquale Rotella's Vision for Cannabis in Festivals
Pasquale Rotella, the visionary founder of Insomniac, has long been a proponent of creating immersive, boundary-pushing experiences for festival-goers. When it comes to the role of cannabis in festival culture, Rotella sees it as a natural evolution.
“RNBW is not just a brand—it’s a lifestyle that reflects the same values that Insomniac has been promoting for years: creativity, inclusivity, and community,” says Rotella. “We’re not just offering products; we’re building a culture where cannabis can be enjoyed responsibly and integrated into the festival experience in a meaningful way.”
Rotella believes that as cannabis becomes more widely accepted and legalized, partnerships like this one will set an important precedent. “As we continue to evolve and grow, it’s important to lead by example—showing how cannabis can be used responsibly in festival settings, without compromising the safety or enjoyment of attendees,” he adds.
“RNBW is not just a brand—it’s a lifestyle that reflects the same values that Insomniac has been promoting for years: creativity, inclusivity, and community,” says Rotella. “We’re not just offering products; we’re building a culture where cannabis can be enjoyed responsibly and integrated into the festival experience in a meaningful way.”
Rotella believes that as cannabis becomes more widely accepted and legalized, partnerships like this one will set an important precedent. “As we continue to evolve and grow, it’s important to lead by example—showing how cannabis can be used responsibly in festival settings, without compromising the safety or enjoyment of attendees,” he adds.
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Continuing the Journey Together
At its core, the RNBW-Insomniac partnership is about more than just bringing cannabis to festivals—it’s about creating an inclusive, immersive environment where festival-goers can connect with the music, the community, and themselves in new ways.
As we continue to grow this partnership, we look forward to exploring new ways to integrate cannabis into the festival landscape, always with the goal of enhancing the overall experience for every attendee. Keep an eye out for RNBW activations at upcoming Insomniac events and experience the transformative fusion of cannabis and music firsthand.
As we continue to grow this partnership, we look forward to exploring new ways to integrate cannabis into the festival landscape, always with the goal of enhancing the overall experience for every attendee. Keep an eye out for RNBW activations at upcoming Insomniac events and experience the transformative fusion of cannabis and music firsthand.
